Beyond Social


  I build social campaigns with the strategy to perform, the taste to stand out, and the bite to be remembered.

Hey, my name is Nicholas Kyprianou, a social media strategist and content creator building campaigns that go beyond the feed.

My work sits at the intersection of strategy, culture, storytelling, and performance. I turn complex ideas into content that feels sharp, human, and built to earn attention.

I’ve worked across B2B tech, AI, workforce transformation, events, thought leadership, and brand storytelling, shaping ideas into campaigns people actually want to engage with.

From campaign concepts and social copy to carousels, video strategy, social audits, event promotion, and reporting, I bring the full social engine together: the idea, the hook, the creative, the rollout, and the results.

❋ I care about content with taste.
❋ Sharp without trying too hard.
❋ Strategic without sounding stiff.
❋ Human, without losing the point.

❋ About Me

Social Strategy
Building content systems, campaign plans, platform strategies, and social calendars that actually connect to business goals.

Content & Copywriting
Crafting hooks, captions, carousels, scripts, and brand messaging with clarity, rhythm, and bite.

Campaign Development
Taking an idea from rough concept to full rollout across organic, paid, video, events, and thought leadership.

Creative Direction
Shaping the look, feel, structure, and story behind social assets so every post feels intentional.

Performance & Reporting
Tracking what works, spotting patterns, and turning social data into smarter creative decisions.

❋ What I Do

I don’t believe social should be polished to the point where it feels lifeless.

Good social has taste.
It has timing.
It knows who it’s speaking to.
It makes the brand feel human without losing the strategy.

That’s the work I like doing.
Clear thinking. Sharp storytelling. Content people actually remember.

❋ My Approach

  • “Nicholas transformed our LinkedIn presence from a quiet corner of the internet into a genuine engagement engine, tripling post impressions and growing our follower base by 20%. His campaigns with NVIDIA, Databricks, and the AI Summer Webinar Series showed he could operate strategically while executing the details.”

    Nicholas Barton
    Customer Success Manager

  • “Nick is one of the best in the business when it comes to social strategy and execution. From scaling LinkedIn reach from ~20K to 60K+ impressions, to producing executive and short-form video content that lifted engagement by ~10%, his work delivers measurable impact.”

    Barbara Sutton
    Revenue Architecture & RevOps Leader

  • “Nick played a key role in elevating QA’s social media presence, bringing sharper strategy, stronger storytelling, and real consistency to the channel. He helped turn social into a more effective and credible brand channel for QA.”

    Isha Howlett
    Head of Partnerships

  • “Nick is a rare social talent: strategic, creative, and unconventional in the best way. I particularly enjoyed working with him on the NVIDIA co-marketing campaign, where his instinct for what works on social really stood out.”

    Jake Dunstan
    Product Marketing & GTM Strategist

  • “Nick brings a rare combination of creativity, reliability, and genuine collaboration. He has a strong instinct for making complex ideas feel engaging and human, especially across social content, partner collaboration, and campaigns with NVIDIA and Microsoft.”

    Brittanie Yale
    Strategic Sales Empowerment

  • “Nic is a rare mix of creative instinct and strategic thinking. From rough concept to final assets, he shows a deep understanding of audience behavior. His campaigns don’t just look good, they resonate with readers and get real results.”

    Jan-Michael Sutton
    Product Designer & Developer

  • “Nick grew QA’s organic social from the ground up, garnering significant engagement. From Social Content and Community Manager to Global Social Media Manager, he took initiative, moved quickly, and consistently improved the work.”

    Gracie Singer Stallings
    Global Enterprise Communications Manager

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