National Apprenticeship Week 2026

QA's highest-profile annual campaign moment. Three partner threads, five content formats, one week. Built to generate momentum across QA's channels and beyond.

February 2026

National Apprenticeship Week 2026 was QA's most complex content moment of the year. Multiple live events across the UK, Scottish Apprenticeship Week running in parallel, partnership announcements, employer stories, co-branded content with Microsoft, and a Sunday Times print placement. All in five days.

34.49%

Eng. Rate

LinkedIn Organic UK ·
Scottish Apprentice Of
The Year

Situation

Task

Action

Result

Creative
Highlights

I owned content strategy, copy, and publishing across all of QA's social channels for the full week. Multiple brand voices, multiple partner timelines, multiple formats — video coverage, carousels, employer stories, event posts, and partner amplification — all coordinated and published without losing QA's tone across any of it.

Built & published content across every format the week demanded. Live event coverage from Scotland and across the UK, the Generation UK partnership launch, co-branded Microsoft content, employer story posts featuring Capita, Atos, Royal Mail, and Yorkshire Building Society, and the Apprenticeship Units policy carousel. Coordinated partner reposts & amplification beyond
QA's own channels. Supported the Sunday Times print placement running in parallel across the week.

222,350 total impressions across the week on QA Ltd's LinkedIn, a 56% lift above the January daily average. The Scotland Apprentice of the Year post hit 34.49% engagement rate with 2,628 engagements. The Generation UK carousel drove 23.3% engagement rate and 21.11% CTR. Partner posts from Atos, Capita, and the CEO drove independent amplification beyond QA's own channels. The week landed in print in the Sunday Times.