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Other Projects
Some campaigns run for months. Some go live in hours. Below is a selection of additional work spanning content series, event coverage, product launches, and influencer campaigns across multiple social channels in the
UK, US, and France. Different briefs, different markets, same standard.
QA Ltd
The Fox Business / Viewpoint with Dennis Quaid TV segment
QA featured on Viewpoint with Dennis Quaid, airing on public television nationwide and Fox Business Network. Supported the full content cycle; social posts around the broadcast announcement, repurposed video clips for LinkedIn, FB, & Instagram, and surrounding campaign content driving traffic to the segment. From TV to feed without losing momentum.
40th Anniversary
Social content marking QA's 40th year. Video launch, milestone posts, and archival storytelling across LinkedIn, Facebook, and Instagram in the UK and US. Built to celebrate the brand without making it feel like a corporate back-pat.
3.
ELA (Expert Learning Assistant) Launch
Skeepers
Influencer & Email Marketing
Social content for the launch of Ela, QA's AI-powered expert learning assistant. Announcement posts, explainer content, and ongoing promotion built to introduce a new product to an existing audience; clearly, without the jargon.
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Carousels
A series of carousels built to position Skeepers as the authority on UGC and influencer marketing. Topics ranged from beauty trends and consumer behavior to data-led UGC strategy and BFCM campaign content. Written in English and published across the Skeepers LinkedIn & Instagram accounts in the US market.
Influencer and creator content built for beauty brands in France and the US. Creator of the Month features, brand partnership Reels, and branded content activations across Instagram and TikTok. Alongside the creator work: HubSpot email campaigns, ambassador posts written and managed for the Skeepers team, and Livestorm webinar registration pages built to drive registrations for live events.
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AI (content, campaigns, and series)
AI wasn't one campaign. It was a constant. Webinar series, Academy launches, skills gap reports, trend posts, pilot program content, thought leadership, and product announcements. All built and published across LinkedIn, Facebook, and Instagram in the UK and the US. Month after month, across every format, the brief demanded.
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People & Thought Leadership
Recognition campaigns celebrating QA's top-performing portfolio directors across two award formats, alongside a LinkedIn article pipeline repurposing expert video and blog content into long-form editorial. Carousels, nomination posts, awards coverage, and articles written and published consistently across QA Ltd and QA North America.
